USOC Extends Partnership with 24 Hour Fitness
By Community | July 27, 2012
24 Hour Fitness USA Inc. have renewed its sponsorship of the U.S. Olympic Committee, symptoms continuing its official capacity as fitness center of Team USA through 2016.
The San Ramon-based company first signed on as a USOC partner in 2003. It historically was categorized as a USOC supplier, recipe the organization’s third sponsorship tier, generic cheap which is worth anywhere from $3 million to $10 million over four years.
24 Hour Fitness has seen a strong return on its investment over the last four years, CEO Carl Liebert III said. In surveys, potential customers said they were 15 to 20 percent more likely to choose 24 Hour Fitness over its competitors because of its Team USA affiliation.
“It’s a crowded space where people can work out anywhere, even at home,” Liebert said. “It’s a tiebreaker for our club, and that’s important for us.”