USA Today Sports Agree Perform Deal

By Community | October 4, 2012

The USA TODAY Sports Media Group and digital sports media company, PERFORM, today announced a new partnership.

The deal will bring the best in American professional and collegiate sports to more than 100 of Gannett’s local media organizations and the owned and operated sites within USA TODAY Sports Digital Properties through PERFORM’s ePlayer sports video on demand (VOD) broadcast platform.

PERFORM is an official provider of sports news and highlights from the NBA, MLB, NHL, PGA Tour, MLS, WTA, ATP, UFC, SEC, Pac-12, Big Ten, Big 12 and ACC conferences to the world’s leading local online media organizations. Through this partnership with USA TODAY Sports, ePlayer will now bring sports fans across the U.S. the most timely and relevant sports highlights and news content. 

“This partnership allows us to continue to deliver on our mission to provide sports fans throughout the U.S. with the best content in the world, regardless of format,” said Tom Beusse, president of the USA TODAY Sports Media Group. “PERFORM has revolutionized the way sports video is delivered across digital platforms, and this partnership aligns perfectly with our mission.”
As part of this agreement, PERFORM and USA TODAY Sports Media Group will produce new and original collegiate sports programming for distribution across more than 100 USA TODAY Sports organizations. Additionally, USA TODAY Sports will create a branded channel within ePlayer which will allow it to stream the sports video content it is currently producing.

“USA TODAY Sports Media Group is one of the most influential, diverse and wide-reaching networks of sports properties, and we’re looking forward to joining forces to bring our premium pro and college sports video programming to their millions of engaged sports fans,” said Juan Delgado, Managing Director of PERFORM Americas. “This partnership demonstrates our ability to deliver premium sports video, produce original programming for digital audiences – and solidifies our strong position in the U.S. digital sports market.”