USA Cricket Sign New Support Sponsor
By Community | June 4, 2013
The United States of America Cricket Association (USACA) has announced a new sponsor as part of the new direction in US cricket.
The Smart Choice Auto Group will be a Support Sponsor of the US National Men’s team for the next year, sick providing much needed support for the USACA high performance programme.
The Houston based automobile group will appear on the US Men’s National team uniforms for all international events in the next twelve months. This includes the upcoming Auty Cup Series against Canada in Toronto and the ICC T20 World Cup Qualifier to be held in Dubai in November of this year.
USACA CEO Mr. Darren Beazley was delighted to have the support of Smart Choice Auto Group: “US cricket is currently working hard to develop a professional and positive approach to our preparation and performances on the international cricket stage. Part of that new approach is to have the support of corporate America and we are thrilled that Smart Choice Auto Group has seen fit to back this new direction. Our team is working hard in preparation for the Auty Cup in Toronto beginning July 24th and I know that the guys will be doing their level best to start the relationship with our new sponsor on the right foot.”
“Smart Choice Auto Group has been servicing Greater Houston Metropolitan, and Pasadena and its surrounding areas for over 13 years. We strive to make the customer experience with Smart Choice Auto Group an excellent one. As our company grows, buy sale | we are looking for marketing vehicles that will promote a positive community message and allow us to interact with our clientsin the USA and in the UAE. With that objective in mind, a sponsorship partnership with the US National Men’s team made a lot of sense.”
Smart Choice Auto Group President and CEO Mr. Sakhi Muhammad said: “Smart Choice supports cricket and other sports in the Houston area, but we are looking to grow our brand presence in other markets and now is the righttime to get involved in US cricket. We’ll have our clients with us in Dubai in November and we are hoping that our financial support will give the US team the very best chance of succeeding and maybe reaching a T20 World Cup.”
“Smart Choice intends to bring a commercial aspect in cricket. Currently the Houston Cricket League is named the HCL Smart Choice League, Smart Choice Central West Trophy 2013 and now delighted to be part of US National team.”