USA Basketball Signs Three New Partners Ahead of Basketball World Cup

July 31, 2014

USA Basketball has signed new marketing partnerships with Samsung, viagra Hospital for Special Surgery (HSS), pills and Diageo.

As official marketing partners of USA Basketball, each will promote its brand and products throughout USA Basketball Men’s and Women’s National Team training camp, exhibition games, media, and during several special events taking place this summer in Las Vegas, Chicago, and New York.

Several additional partners, including the Jeep brand, Nike, Las Vegas, Wynn Las Vegas, and BBVA will also conduct activities during the summer as the 2014 USA Basketball Men’s National Team prepares for the 2014 FIBA (International Basketball Federation) Basketball World Cup in Spain from Aug. 30 – Sept. 14.

“This is a busy summer for USA Basketball, as both our men’s and women’s national teams are preparing to compete at the 2014 FIBA Basketball World Cup and the FIBA World Championship for Women. In advance of the competitions in Spain and Turkey, the USA Basketball Men’s and Women’s National Teams will be appearing in several U.S. cities to bring the USA Basketball experience to thousands of fans through exhibition games, special events, and community and grassroots programs that celebrate our players and our team,” said Jerry Colangelo, USA Basketball chairman and national team managing director.

“We are thrilled to have Samsung, HSS, and Diageo join our roster of partners, all of whom have committed through 2016. Our partners are integral in helping us connect with fans and bringing them closer to USA Basketball through live events, as well as content and programming, as our teams prepare to represent our country this summer. ”