US Open Checks In With Bermuda Tourism Authority
By Taruka Srivastav | May 2, 2019
The United States Tennis Association (USTA) has booked The Bermuda Tourism Authority as an exclusive tourism partner of the US Open Tennis Championships.
As part of the deal, Bermuda will have a significant presence at the US Open with on-court signage in Arthur Ashe Stadium, presence on US Open digital properties, social media channels and on-site activation space for consumer engagement.
The Bermuda Tourism Authority is working in conjunction with the USTA, USTA Player Development and the USTA Foundation to create a new, multifaceted event to take place in Bermuda in 2020. The event will feature a Pro-Am as well as exhibitions with tennis legends and rising American players.
Gordon Smith, Chief Executive Officer and Executive Director, USTA said: “The Bermuda Tourism Authority is introducing the island to a new generation of travelers who match up perfectly with our regional, national and global US Open fan base. We look forward to helping increase Bermuda’s exposure as a leading luxury travel destination through this exciting new partnership.”
Kevin Dallas, CEO of the Bermuda Tourism Authority, said: “An exclusive tourism partnership with the US Open works for Bermuda on so many levels and helps set ourselves apart from our competition.The brand story of Bermuda introducing the sport of tennis to the United States is just one example of how we punch above our weight as a small island out in the middle of the Atlantic. The collaboration also puts Bermuda in the cultural conversation at one of the must-see events in New York City.
“As summer comes to a close in the city, we will leverage this platform to invite New Yorkers to extend their summer season with active adventure out here in Bermuda. The addition of a custom event to take place in Bermuda that will create direct spending and provide kids clinics for developing and exposing Bermuda’s youth to tennis greatness and opportunity is icing on the cake.”