Anthony Hogg Unscriptd

Unscriptd announces Anthony Hogg as Chief Revenue Officer for EMEA

July 4, 2017

Anthony Hogg joins Unscriptd, the world’s only athlete media publishing company, with a wealth of experience and a remit to grow revenue through its athlete collaborations and technology platform.

The brainchild of several key leading former Nike executives, Unscriptd is leading a fundamental shift in sports media publishing, content creation, sponsorship and monetization by enabling athletes to become world class publishers and content creators and utilizing proprietary technology that enables the management, distribution and measurement of content across social and digital channels.

Unscriptd has a rapidly growing global athlete network and has worked with many of the world’s elite athletes including Cristiano Ronaldo, Gerard Pique, Ander Herrera, Jordan Henderson, Virat Kohli and Andre Agassi amongst others.

Hogg joins a highly accomplished team at Unscriptd across content, digital publishing and data with former executives from industry leaders such as BuzzFeed, Twitter and Shazam.

The former broadcast executive has a proven track record in building high performance commercial teams to deliver significant and sustained revenue growth, as well as years of commercial and sporting experience. His previous roles first at Channel 5 and then running the first creative and then overall sales team at talkSPORT and Sport magazine mean he is perfectly placed to implement growth at Unscriptd.

Hogg has been appointed from video content company CONTENTED where he was part of the leadership team that developed the business from start-up to Snap Inc. global creative partner so will understand the potential within Unscriptd to develop.

Hogg will be leading the commercial team at Unscriptd to maximize the value for Unscriptd’s commercial partners through bespoke solutions enabling the partners to connect to the energy and power of sport and reach engaged audiences like never before.

He said: “I’m looking forward to evolving the Unscriptd offering across EMEA and building on the strong foundations that have been laid. The opportunity to bring collaboration on content with the best athletes in the world to commercial partners is something I’m really excited about.

“The world of sports marketing is changing and when you team our level of access with the technology platform we’ve built it’s a unique and compelling offer to bring to market.”

Anthony Hogg Unscriptd