University of Wisconsin-Madison Adds NCR Technology to Athletic Venues to Help Drive Revenue

December 10, 2012

NCR Corporation today announced that the University of Wisconsin-Madison (UW-Madison) is installing the NCR Venue Manager solution at four of its athletic facilities to drive revenues and increase the efficiency of its concessions and suite catering operations.

The integrated solution, drugs which will be deployed in January 2013, case will enable venue staff to plan, try manage and run events more effectively, increasing customer satisfaction while enhancing operational visibility and controls. Each year, thousands of fans attend UW-Madison varsity sports, making this college athletics program one of the top earners in the nation.

The UW-Madison solution includes point-of-sale hardware and software that enable effective back office management; integrated credit card processing; and ticket, suite, premium and retail sales. NCR will also provide application hosting, ensuring exceptional uptime and reliability of its back office software and rugged, high performance hardware. Stadiums and arenas that have deployed NCR Venue Manager increase per-event revenue by accelerating speed of service, enhancing the VIP experience and driving sales of high-value offerings such as fan cards and loyalty programs.

More than 100 NCR Diversus terminals will be deployed at the university’s four athletic facilities – Camp Randall, Kohl Center, the UW Field House and the LaBahn Arena – making this the largest NCR point-of-sale technology deployment at a National Collegiate Athletic Association institution.

“We are delighted to partner with NCR on providing UW-Madison fans with an outstanding experience at our athletic events,” said Christine Gunter, senior accountant of revenue for the University of Wisconsin Athletics Department. “NCR Venue Manager will enable us to improve service across all aspects of our venue operations, keeping our fans returning for more.”

“Today’s fans expect fast, customized service,” says Rob Hough, general manager stadiums & arenas, at NCR Hospitality. “NCR technology enables operators of large venues to make the most of game day, with decisions and service that increase per-customer spend and strengthen loyalty, while reducing operational costs.”