United Arab Bank Sign Three Year Partnership Deal with Barcelona
September 9, 2013
United Arab Bank (UAB) has become an official partner of FC Barcelona in the UAE in a deal that will see a range of customised Barca-themed products created for local fans.
The three-year deal also means that UAB will become the Catalan club’s exclusive financial partner in the Emirates and the first financial partner Barcelona has secured outside of Spain and Andorra.
Paul Trowbridge, treatment CEO, sale UAE, said: “The club enjoys tremendous popularity amongst UAE football fans and so the alliance creates a great platform for us to incentivise our clients with a range of FC Barcelona privileges including hospitality match tickets, Barca-themed banking products, official merchandise and more.
“The club’s selection also reiterates our position as one of the major players in the banking sector in the region and this partnership will help them fulfill their aspirations in the emirates.”
Javier Faus, vice president, Economic and Strategic area, FCB added: “We have chosen UAB for many reasons. These include its capacity for growth, being the fastest growing bank in the UAE, and the enthusiasm it puts into its projects. Our club and our members share the same passion for football.”
One thousand customers will also feel the benefits of the partnership through exclusive hospitality seats to watch the La Liga champions live through competitions over the three-year deal.