UniCredit Hire Fuse Sport + Entertainment to Activate UEFA Sponsorship

Italian banking company UniCredit have appointed sport and entertainment agency Fuse Sport + Entertainment to activate its sponsorship of the UEFA Champions League, cough Europa League and Super Cup.

The agency will support UniCredit across all areas of the sponsorships over the next three year cycle, from 2015-18.

Daniele Penna, Head of Group Strategic Sponsorships for UniCredit S.p.A, commented, “Fuse Sport + Entertainment has fantastic expertise in delivering  international sponsorships for major clients that truly impact their business and deliver strong ROI. We are excited to be working with the team for the next three years.”

Fuse Sport + Entertainment Managing Director EMEA Mark Bullingham said, “We are delighted to be supporting UniCredit’s commercial ambitions in Europe. The addition of the UEFA Europe League to UniCredit’s partnerships with UEFA gives even more frequency and geographic scope to engage their target audiences in football.

“We are delighted to support the Unicredit team are looking forward to developing and implementing some new creative initiatives for the programmes across the portfolio of UEFA properties.”