Under Armour Signs NFHS Network Partnership

Sports apparel maker Under Armour has agreed a multi-year partnership with NFHS Network, the nation’s leading high school sports media company, designating Under Armour the first Anchor Partner of the Network. 

The NFHS Network is the single online destination for watching boys and girls high school sporting events live and on demand from across the country so fans never have to miss a game.

As part of this multi-year partnership, Under Armour will receive a full slate of traditional sponsorship and digital media elements including in-game promotions and featured content, pre-roll video ads and integrated site takeovers.  Both Under Armour and the NFHS Network will work collaboratively to develop integrated and unique original programming and content opportunities.

“Under Armour is the brand of the next generation of great athletes. We are dedicated to partnering with the most innovative and authentic game-changers in team sports,” said Brian Cummings, VP of Team Sports, Under Armour. “Our partnership with the NFHS Network provides our brand with a unique and engaging opportunity to reinforce our commitment to the future of high school sports.”

By bringing together the NFHS, member state athletic associations, and high schools, the NFHS Network is a groundbreaking partnership that has generated significant results.  During the inaugural 2013-14 school year, the NFHS Network attracted more than 3 million unique viewers to watch live broadcasts of more than 28,000 events.  With coverage of 27 different boys and girls sports and activities, the NFHS Network is the largest destination for high school sports broadcasts in the country.

“For the first time ever, the NFHS Network is giving students, communities and extended families the opportunity to connect to high school sports through live digital video. Nearly 50 million Americans identify themselves as high school sports fans and nearly 8 million students participate in high school sports and activities. The NFHS Network strives to serve and support both the athletes and their fans,” said Andrew Saltzman, Chief Revenue Officer, NFHS Network. “There’s no better partner for us than Under Armour as their brand and products resonate so deeply with our audience.”