UK Clipper Race Entry to Launch in Trafalgar Square
July 19, 2013
The GREAT Britain yacht that has been entered into the Clipper Round the World Yacht Race will be launched in Trafalgar Square at the end of July.
Sports Minister Hugh Robertson will launch the 70 foot racing yacht on July 31, viagra 60mg unveiling the campaign partnership between the race organisers, doctor UK Government and British brands.
GREAT Britain Team partners from the private sector will engage with branding and activation opportunities during the launch.
Sir Robin Knox-Johnston, founder and chairman of the Clipper Race said: “This is a unique project and I am very proud that the Clipper Race can provide a powerful platform to promote GREAT Britain trade and tourism to a global audience.
“We look forward to working with GREAT British brand partners and the UK Government, through the Prime Minister’s office, to deliver a highly effective international marketing campaign.”
The project is bringing together a cross-section of partners from the private sector to sponsor the GREAT Britain yacht over the next 16 months and participate in an international campaign that will link up with UK trade and tourism global marketing initiatives. The first partners will be unveiled at the launch.