UFC Inks Technology Deal with LogicSource

LogicSource, buy a leading sourcing solutions firm, has announced today a multi-year agreement with Mixed Martial Arts promotion, the Ultimate Fighting Championship (UFC).

UFC will gain valuable cost-savings by using LogicSource’s OneMarket cloud-based technology to manage its entire creative production process.

“UFC’s business involves a tremendous amount of creative and digital assets across several departments, many of which are constantly changing at a rapid pace,” said Heidi Noland, Vice President, Creative at UFC. “OneMarket makes it possible to streamline our asset management and creative production process, allowing UFC to more effectively scale our global brand.”

OneMarket’s Concept-to-Customer workflow significantly improved the creative production process by centralizing storage of digital assets and content, as well as applying metadata tags for easy searching. Moving forward, UFC will have approved assets linked directly to the OneMarket eProcurement capabilities, resulting in significant time and cost savings in the Procure-to-Pay (P2P) process.

“UFC brings a unique product to the market, where content is king. It owns the exclusive rights to license all of its digital assets, and needs the ability to share swiftly and securely,” said Sam Vail, General Manager of OneMarket. “With OneMarket, UFC will be able to significantly cut the time spent on manual processes such as internal and external asset requests, and also drive major cost savings across multiple marketing production categories.”