AC Milan Extend Contract with Nivea

August 3, 2011

Nivea for Men have extended their contract with AC Milan and Infront Sports & Media, the club’s official sponsor for the 2011-2012 season.

Nivea for Men, a skin care product of the Beiersdorf Group, will remain top sponsor of
the club . This is the fourth year this partnership is going on and will be building from great brand exposure experienced from the previous year.

AC Milan are considered one of the most successful clubs in the world and their tv and online exposure will help them become one of the biggest clubs in the world.

AC Milan’s top six sponsors, Intesa Sanpaolo (banking), Nivea (cosmetics), Audi (car manufacturer), Dolce & Gabbana (fashion label), MSC (cruises) and Tim (telecoms) gave them great exposure equal to 442,884 seconds on TV – a 100.5% increase compared to a year ago which is driving the club to bigger and better things.