UFC & Reebok Agree Landmark Six-Year Deal

December 3, 2014

The Ultimate Fighting Championship (UFC) has agreed a ground-breaking deal with Reebok in a six-year partnership which will see the sportswear brand become the exclusive outfitter and apparel provider for the mixed martial arts organization.

The Reebok/UFC apparel line will include exclusive “Fight Week” gear, cheap cialis “Fight Night kit” as well as UFC fan gear and will be developed in conjunction with UFC and its athletes, blue viagra including current Reebok-sponsored fighters Johny Hendricks (pictured), UFC Welterweight Champion, and UFC Lightweight Champion Anthony Pettis.

“This will be the biggest non-broadcast partnership that our company has ever signed so it is significant,” said Lorenzo Fertitta, UFC Chairman and Chief Executive Officer.

Fertitta confirmed that UFC will be distributing the vast majority of the revenue received from this partnership to the athletes and the company is investing in this platform to create long-term value in the brand and its athletes.

Additionally, Reebok will be contributing money into research and development of apparel and gear specifically designed for MMA athletes.

A percentage of all Reebok/UFC product sales will be donated to Fight for Peace, a non-profit organization that combines boxing and martial arts with education and personal development in communities affected by crime and violence.

UFC athletes will no longer be permitted to have outside sponsor logos on athletic apparel during UFC fight week official events, including fight night, UFC-produced content or other official UFC events.

And individual sponsor banners will no longer be permitted for the walkout or inside the Octagon beginning with the UFC event on July 11, 2015, coinciding with International Fight Week in Las Vegas. The new policy will start the week of July 6, 2015.

“We’re bringing our commercial growth – the UFC brand and our athletes together – so it’s a win-win for all of us,” Fertitta said.

“It’s going to help the fighters, because it is going to allow them to focus more on their training and not have to run around to get some of these sponsors . . . that aren’t blue-chip, Fortune 500 companies.”

Fertitta confirmed that another sponsor logo may also appear on the UFC kit, saying it’ll be “a major global brand like you see in some of these other sports, like the European soccer leagues.”

“Just that alone is going to change the perception of the sport, the perception of the athlete, the level that we are at,” he added.

“This is a true game changer.”

UFC President Dana White said he has spoken to each athlete directly about the deal and has received a positive reaction.

“Pretty much everybody, the men and women that I’ve talked to, they’re pretty excited about it,” White said.

“I really got no negative feedback whatsoever, from anybody.”