Uefa to handle Euro 2012 hospitality internally

European football’s governing body Uefa has announced that sales of the corporate hospitality programme for Euro 2012 in Poland and Ukraine will be handled internally.

Its newly-created subsidiary Uefa Events SA will have full responsibility for the sales, which will start in Spring 2011.

Uefa said it came to the decision “after a thorough analysis of the market, based on a survey conducted in both host countries and a tender process that saw the responses of several well-known agencies”.

CEO of Uefa Events SA, David Taylor, said: “A high level corporate hospitality programme has become an important feature of recent Euro final tournaments.

“I am pleased that Uefa Events SA can take on direct responsibility for all corporate hospitality sales for Euro 2012. This emphasises the official nature of the programme and the commitment of Uefa to make Euro 2012 a football and commercial success.”

Earlier this summer Uefa announced the appointment of Austrian-based company DO & CO to implement hospitality and catering services at Euro 2012.