UEFA Signs Coca-Cola As Sponsor For Euro 2020

UEFA and Coca-Cola have agreed on a partnership which will see the beverage manufacturer become the official non-alcoholic beverage sponsor for UEFA Euro 2020.

The sponsorship deal will give the company the opportunity to showcase several brands, including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low, and sugar-free options.

Guy-Laurent Epstein, marketing director of UEFA Events SA said: “We value Coca-Cola’s continued commitment to European national team football, which is into its fourth decade, in coming onboard as a sponsor for UEFA Euro 2020.

“Coca-Cola is a perfect partner for us, not only because of its long association with UEFA, but also because of its ability to unite people and bring them together. This is particularly relevant for UEFA EURO 2020, as for the first time, we are staging the tournament across 12 countries, which will allow more fans than ever to watch top-level football across the continent.”

Walter Susini, Coca-Cola’s vice-president for marketing for Europe, Middle East and Africa said: “We’ve had a long and rich history supporting football at all levels from the grassroots to the world stage. I am delighted that we can continue to share the joy of football with millions of fans, as well as our customers and partners. In 2020, leading up to and during the tournament, we’ll feature a broader array of beverages than ever before to refresh teams and fans alike all across Europe”.