UEFA Looking for Media and Marketing Push for International Game

October 6, 2011

European soccer’s governing body, price UEFA is planning to broadcast six consecutive days of national team qualification matches as part of a new media and marketing program.

Gianni Infantino, search general secretary of Nyon, illness Switzerland- based UEFA, said the move to take control of qualifiers for international tournaments like the World Cup and European champions was the “the biggest sporting project of UEFA since the creation of the Champions League in 1992.”

“We think we should raise the status of national team football, raise it to the top level,” Infantino told an audience at the Leaders in Football conference at Chelsea’s Stamford Bridge in London.

The proposal means national sides could play Thursday, Friday or Saturday and followed by another game two days later, with the final match taking place on Tuesday. Infantino said UEFA wanted to create a brand for the national qualifiers similar to the Champions League, which has its own anthem, a group of sponsors and fixed kick-off times on Tuesdays and Wednesdays.

The group’s main decision-making body needs to agree to the proposal before they can come into force. Infantino said that’s likely to be a formality after UEFA’s 53-member associations “unanimously” supported it at a meeting in Cyprus last month.

Centralizing the rights allows smaller nations to focus on soccer development without having to fret about drawing a popular national team such as England or Germany to boost revenue, Infantino said.