UCI Look to Expand Global Reach With New Website Launch

August 18, 2014

The International Cycling Union (UCI) has today launched a new website in an attempt to connect with new audiences around the world and grow the profile of cycling globally.

The website, viagra developed in partnership with deltatre, provides exclusive news, broadcast footage and a comprehensive results service from events across all cycling disciplines.

The site also features dedicated sections on Advocacy (Cycling for All), Women’s Cycling and Global Development. The UCI are hoping that it will become the go to platform for anybody interested in cycling.

The new website is part of the UCI’s new digital strategy that has also resulted in the creation of a new Facebook page that will act as an interactive hub where cycling fans worldwide can share stories, images and videos.

The UCI’s new Facebook page will go alongside the existing YouTube and Twitter channels which have had significant growth in recent months with over 250,000 subscribers and followers.

Speaking about the launch of the new website, UCI President Brian Cookson, said: “This is a very exciting time for the UCI and we’re delighted to launch a new online platform that will help us to inspire and interact with audiences all over the world.

“The new website will provide a better user experience for existing fans and we believe it will help us attract new supporters from non-traditional cycling markets.

“Our digital advancements are part of the new global strategy for growth that is now being embedded across the UCI and we’re looking forward to building on the momentum as we continue to take the organisation forward.

“There is still a lot of work for us to do, but I am pleased with the progress we are making and the direction in which we are heading.”