UCI BMX World Championships Partners with Chain Reaction Cycles
March 8, 2012
The organisers of the UCI BMX World Championships have announced a new partnership with Chain Reaction Cycles, ed the world’s largest online bike store, to be the official retail partner of 2012 Championships which take place in Birmingham from 24th to 27th May.
The BMX World Championships will see the world’s best BMX riders go head to head as 2000 riders from 40 countries compete for world titles and vital Olympic qualification points in what promises to be a spectacular four days of competition.
As retail partner for the championship Chain Reaction Cycles will be on-site at the National Indoor Arena in Birmingham offering a range of BMX products and apparel.
Grant Norris, Event Manager at Chain Reaction Cycles commented: “BMX at the Beijing Olympics captured the imagination of the youth, the excitement, the speed and power of the ride. This coupled with the generally low cost of the bikes and equipment has made this a truly accessible sport for everyone.
“Four years on we at Chain Reaction Cycles are proud to sponsor the World Championships in May, which will be the final chance for some of those competing to realise their dream of qualifying for the 2012 Olympics. On behalf of Chain Reaction Cycles, Good luck! We look forward to meeting with many of you competing later this year.”
British Cycling’s Cycle Sport & Membership director Jonny Clay, speaking on behalf of the event organisers added: “The support of Chain Reaction, a global brand which already has enormous reach, shows the influence that the BMX World Championships in Birmingham will have to raise the profile of its sponsors. We look forward to working with Chain Reaction and all the brands that become part of this event to make it the best championships to date.”
by Ismail Uddin