Typhoo Announce New Sporting Partnerships with St Helen’s Rugby and P1’s SuperStock
July 7, 2011
English Rugby League side St Helen’s have teamed up with tea brand Typhoo in a new two-year shirt sponsorship deal, with the company also opting to back the power boat racing championship P1 SuperStock.
The Typhoo logo will feature on the front of the home and away St Helens shirts as well as on all media backdrops, official club stationery and both match day and season tickets. Typhoo will also hope to sell up to 18,000 branded cups of tea at each home game, in addition to plans to create the ‘Typhoo Family Area’ in a bid to encourage families to watch St Helens together. The deal is thought to be worth a six-figure sum annually.
As part of the sponsorship deal with P1 Powerstock, the Typhoo pillar box red will adorn a new 250hp P1 Panther boat and the kit of its experienced crew Andy Wilby and Jonny Allbut as it travels to Jersey, Plymouth, Hull, Cowes and Liverpool this year to compete in the five-event championships. The value of the deal has yet to be disclosed by either party.
Keith Packer, Typhoo Tea chief executive, commented: “Typhoo is delighted to announce our latest sponsorship deals with two very well renowned sporting brands in the build up to what we know will be a very exciting year ahead. These two opportunities are perfectly aligned to Typhoo’s company values and our continued association with sport, and we look forward to building a long lasting and meaningful partnership with the teams and sporting enthusiasts alike. This is the first of our major initiatives this year with more to follow.”
Tony Colquitt, St. Helens chief executive, added, “St Helens are delighted to be entering into a partnership with a world class, FMCG brand which will broaden the profile of the club at the most exciting time in its history and widen the exposure of Rugby League to the public. We look forward to realising the full potential of this partnership and increasing the exposure of Typhoo and Saints via a host of joint initiatives. Additionally our community programmes interact with more than 50,000 youngsters so alongside Typhoo’s Sports for All scheme we will be joining forces to get more young people active.”