Twitter to show more live sport after Pac-12 deal

Twitter will be premier streaming partner of Pac-12 Networks with at least 150 games over the 2016-2017 academic year live streamed to fans on Twitter.

Pac-12 Networks, part of the US college sports conference the Pac-12, announced the deal earlier today.

Pac-12 Networks President Lydia Murphy-Stephans said: “The Pac-12 Networks’ collaboration with Twitter reflects our ongoing commitment to increasing exposure for Pac-12 universities and their live, school-produced events,”

“By expanding our digital footprint, Pac-12 Plus also allows us to connect more fans with more, live Pac-12 sports content through a platform they use every day.”

Anthony Noto, Twitter’s chief financial officer added: “Twitter is the fastest way to find out what is happening in live sports,”

“Our partnership with the Pac-12 Networks will give sports fans a great way to view live sporting events along with the live Twitter conversation they are already accustomed to.”

These events are produced by Pac-12 universities and will also still be streamed on university official athletic sites and Pac-12.com.