Twitter to Help Prevent Ambush Marketers for London 2012

By Community | March 13, 2012

Twitter has agreed to help foil Olympic ambush marketing attempts by brands, viagra as part of ongoing talks with Locog.

The Games organiser has long been concerned that digital platforms could be used by non-sponsors to piggy-back the event, dubbed the “social-media Olympics.”

Industry sources claim it is was “working with Locog to ensure that the same rules that apply everywhere else will apply to Twitter”.

It is understood that non-sponsors will not be allowed to buy promoted Twitter ads based on Games-related tags such as #London2012.

Last year, Marketing revealed that Locog was trying to control the Olympics virtual space by forging an agreement with Four