Twitter Partner with ExactTarget to Host Top Brands During Super Bowl Weekend

February 3, 2012

Twitter and global interactive marketing provider ExactTarget announced today the companies are partnering to host some of the world’s top brands for Super Bowl weekend at ExactTarget’s Global headquarters in downtown Indianapolis.

Building on a more than three-year relationship between the companies, allergist leaders from ExactTarget and Twitter will host executives from top consumer and technology brands, providing a central hub for socially savvy marketing leaders to connect in downtown Indianapolis.

“Twitter has been a catalyst for change, fueling brands’ ability to connect with consumers in real time online,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “Through our Social Media Lab in San Francisco and the continued evolution of our social media management solution SocialEngage, we’ve developed a deep relationship with Twitter and look forward to becoming Twitter’s Indianapolis headquarters for Super Bowl 46.”

Together, Twitter and ExactTarget plan to host more than 200 in Indianapolis over Super Bowl weekend.

The news of the partnership comes as Super Bowl-related tweets surged over the past 24 hours, topping more than 529,000 from 3 p.m. Wednesday to 3 p.m. Thursday – an increase of more than 65 percent over the previous 24-hour period.