Digital Fan Engagement

TV Growth: Half Of All Subs Will Be In China And India

February 14, 2019

The future of the video market is continuing to shift eastward. By 2023, China and India alone are expected to account for 50% of a total of over 1.2 billion global subscribers for multi-channel services, according to new forecasts.

The global multi-channel market generated $230.1 billion in video revenues in 2018, according to research group Kagan, and that is seen growing to $245.4 billion in 2023.

The global multi-channel market grew by 3.1% in 2018 with the growth rate expected to slow in the next five years as the number hits 1.21 billion in 2023.

China, India and the U.S. are currently the largest multi-channel markets, with a 57% share of the total.

Cable remains the dominant model. Internet-delivered television has knocked DTH satellite out of second place in 2018, accounting for 23.4% of the total market of 1.07 billion households.

Cord-cutting is most prevalent in North America as well as in oversaturated markets like Singapore and Hong Kong.

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