Turkish Basketball Ink New Video Distribution Provider

Erstream, pills a Turkey-based media services provider, ed and Octoshape, an industry leader in cloud-based streaming technology, announced today that they have been selected by the Turkish Basketball Federation (TBF) to provide broadband TV video distribution services to fans in Turkey and around the world.

In a new web portal developed by Erstream, TBF holds approximately 10 highly popular events per week, and in most cases these events are only available on the web.

The partnership leverages Octoshape’s Infinite HD-M Federated Multicast platform to enhance the video quality of TBF’s streaming globally. Octoshape’s advanced video distribution technology provides high definition Internet video regardless of the geographic location, connectivity or network conditions of the viewer.

“We wanted to make sure the new user experience of the TBF portal lived up to the brand expectation,” said Tatyana Levitskaya, EMEA Sales Director of Erstream. “With Octoshape’s Infinite HD-M we are able to guarantee that the end-users of TBF will always enjoy the highest quality available, and that they experience the basketball games in near real-time.”

“With TBF’s rapidly growing Internet user base, they required not only TV-like scale and quality, but also innovative business terms,” said Michael Koehn Milland, CEO of Octoshape. “By implementing our technology, TBF was able to raise their consumer quality expectations while keeping the video-delivery costs under control.”

“We are very excited with the result of the combined solution provided by Erstream and Octoshape,” said Murat Biricik, IT Manager at the Turkish Basketball Federation. “Our web destination is now growing 10 percent week over week with satisfied users. Our goal was to exceed the consumer expectation, and with our new technology partners, we feel we have not only exceeded the consumer expectation, but also our own.”

“The advanced technology solutions provided by Erstream and Octoshape have been a perfect fit for our web TV project,” said Serdar Ates, Media Manager at TBF. “We have had a growing number of online viewers and we had to meet their high level of expectations with perfection. Thanks to our partnership with Erstream and Octoshape, today we are glad to succeed at our goal.”