Transfluent to Help Translate Spanish Football Clubs’ Social Media Campaigns
By Community | October 2, 2012
Transfluent today announced a partnership with top Spanish football clubs, bringing all the clubs’ social media and web presence to fans worldwide.
Spanish football is popular everywhere in the world, but until today the clubs have communicated on Facebook and the web in Spanish only. This has excluded a lot of fans who have not been able to follow what their idols are doing and saying.
The three clubs who have initially adopted this are Sevilla FC, Athletic Bilbao and Osasuna.
Ethor Gorrono, Marketing Manager of Athletic Bilbao, commented, “Transfluent will give us the opportunity to explore new potential sponsors in more countries.”
With the help of Transfluent’s social media localization service, the clubs will now be posting in Spanish, but all outgoing messages will be visible to fans in their native languages. Fans can write comments and ask questions, and the club can read and reply, again using Spanish—though the fans will see any replies in their own language.
“Our fans are important to us. We know we have loyal fans all over Europe, Asia, and the Middle East. Talking to them wherever they are in the world is an incredible opportunity,” says Fran Romera, Marketing Manager of Sevilla FC.
“Being able to communicate with fans globally is sure to increase the brand value of the clubs and raise their following on social media,” commented Jani Penttinen, CEO and founder of Transfluent.