Traffic Sports to Market CONCACAF Gold Cup & Champions League Rights
By Community | November 28, 2012
The Confederation of North, Central American and Caribbean Association Football (CONCACAF) announced today that it has accepted a bid from Traffic Sports for the commercial partnership rights to the 2013 CONCACAF Gold Cup and the 2013/14 and 2014/15 CONCACAF Champions League tournaments.
The multi-year agreement was reached after due process from the CONCACAF Evaluation Committee assigned to this bid, comprised of Mr. Pedro Chaluja, Panamanian Football Federation President, Mr. Dan Flynn, General Secretary of the United States Soccer Federation and Mr. Canover Watson, Treasurer of the Cayman Islands Football Association, who evaluated all bids submitted.
“The strategic alliance with Traffic is the result of a long assessment process that showcases the vast and growing interest in the market for our Confederation properties and tournaments,” said CONCACAF President, Jeffrey Webb. “The number and quality of interested parties are also a true testament to all of our Member Associations’ efforts to elevate the game in our region.”
The agreement includes commercial partnership rights for the 2013 Gold Cup, CONCACAF’s biennial championship for national teams that continues to grow in popularity with fans worldwide, and also for the 2013/14 and 2014/15 editions of the CONCACAF Champions League, the regional club team competition.
Under terms of the deal, Traffic Sports acquires the right to package and market these CONCACAF properties globally with assets that include field of play branding, use of tournament marks, and hospitality, among others.
“We are honored to have been selected by CONCACAF to represent these prestigious competitions,” said Aaron Davidson, President of Traffic Sports USA. “Our company has been investing in soccer in the Americas for 32 years including being the commercial agency for CONCACAF from 1991 – 2003 and holding media and sponsorship rights to the majority of the CONCACAF Member Associations until today. These are exciting times for football in the CONCACAF region and we look forward to globalizing Gold Cup and Champions League as we have done with Copa America, Copa Libertadores and Copa Sudamericana over the years.”