Tour de Suisse Confirm Partnerships with InfrontRingier and Vaudoise

By iSportconnect | July 1, 2014

InfrontRingier Sports & Entertainment Switzerland will take on the complete organisation and marketing of the Tour de Suisse on behalf of Swiss Cycling, order it has been announced on the same day Vaudoise has confirmed an agreement with the event.

As a part of the new arrangement, denture a new modern brand identity for the Swiss cycling highlight has been introduced by branding specialists at Infront Sports & Media, apoplectic the parent company of InfrontRingier.

The Tour de Suisse will continue to be backed by Vaudoise, after InfrontRingier secured the insurance group, which is already a partner of Swiss Cycling, as Presenting Sponsor of the event.

As part of the collaboration, Vaudoise will receive extensive advertising and promotional rights and will carry out its sponsorship activation in and around the individual race stages as well as through the framework programme.

Philippe Hebeisen, CEO of Vaudoise Insurance said: “As a sponsor of the two largest cycling events in the country and as most important partner of the national governing body, Vaudoise has confirmed its support for the sport of cycling and its athletes.

“We want to be more than just a sponsor. As a true partner we want to give an interesting added value and contribute to the success of the event.

“The tour will be followed by many fellow citizens with great interest and convey a message with personal importance for me: We want to be close to our customers.”