Tough Mudder Endurance Series Signs New Official Sponsor BIC Flex4 Razors

February 10, 2012

Tough Mudder have announced that BIC Flex4 Razors has become an official sponsor for the Tough Mudder series, viagra bringing its “BIC4GOOD” and Real Guy Challenge campaign to twenty 2012 U.S. event locations.

Beginning in 2012, salve BIC Flex4 will take over the current “Mullet and Mohawk” tents, diagnosis re-branding it with the BIC Flex4 “BIC4GOOD,” campaign. For every Tough Mudder participant who gets a shaved head, mullet or Mohawk, a $4 credit will be made toward the $100,000 being donated by BIC USA Inc. to Wounded Warrior Project (WWP). WWP is a national, non-partisan organization whose mission is to honor and empower wounded warriors. To date, Tough Mudder has raised more than $2,500,000 to support WWP programs that aid in the healing of the mind, body and spirit of injured servicemen and women.

“We are excited to add another great brand to our roster,” says Dan Weinberg, director of Strategic Partnerships for Tough Mudder. “The BIC 4 GOOD head shave will be a terrific activation that will help benefit the Wounded Warrior Project.”

Furthermore, BIC Flex4 Razors will create an interactive user experience for participants at the brand new “Real Guy Challenge Tent.” This area will allow participants to warm up or cool down before and after challenges with push-ups, sit-ups and other fun contests that will keep everybody fired up throughout the day’s events. BIC Flex4 Razors will also be featured in Tough Mudder’s wildly successful social media program, which sees more than one and a half million followers at any given time.

“BIC is excited to be involved with the Tough Mudder series in 2012,” said Mary-Ellen Lacasse, director of marketing, BIC Consumer Products USA. “These events are a perfect venue to introduce the BIC Flex4 razors to the event’s participants, while simultaneously lending BIC’s support to the Wounded Warrior Project through the Company’s BIC 4 Good program.”

Founded in 2010, Tough Mudder is the nation’s fastest-growing and most-recognized endurance series, winning SportsTravel magazine’s prestigious “Best Amateur Sporting Event Series or Circuit” in 2011. Unlike other traditional endurance events or mud runs, Tough Mudder events are constructed by British Special Forces to offer a 10- to 12-mile trail-running experience like no other. Located outside major metropolitan cities, courses are based on rugged terrain, feature steep inclines and water hazards and are highlighted by 18 to 25 military-style obstacles that test one’s fitness, strength, stamina, mental grit, teamwork and toughness.

With a unique crossover appeal for high-performing endurance athletes, fitness enthusiasts, risk-taking adrenaline junkies and conservative commoners alike, Tough Mudder events were created to test individual limits in a one-day challenge that showcases the core characteristics of will, intensity, camaraderie and teamwork. Tough Mudder events are not timed and are won by all those capable of completing the course.

Tough Mudder participants have raised more than $2.5 million in support of its official charity partner, the Wounded Warrior Project, and often join teams of Wounded Warriors that participate at almost every Tough Mudder event. The company’s goal is to raise over $2.5 million more in 2012.

by Ismail Uddin