Tottenham Announce AIA as Cup Shirt Sponsor
August 15, 2013
Tottenham Hotspur have announced that AIA Group Limited (AIA), a leading insurance provider, will be the club’s cup shirt partner for the 2013/14 season.
The AIA logo will appear on the front of Tottenham shirts in all Europa League, FA Cup and Capital One Cup games. The two organisations will also work together on a number of brand and marketing initiatives, as well as tailored CSR initiatives for the comunities in the Asia-Pacific region in which AIA operates.
The new cup shirt will be available to purchase from 22 August.
Tottenham Hotspur Chairman Daniel Levy said: “We are delighted to welcome AIA, one of the world’s leading life insurers, as a Tottenham Hotspur Partner. AIA has a unique and long history in Asia, and today is a high-growth Company and a clear market leader in their field. We are pleased to have the AIA name on our shirts, particularly given the stature and strength of the AIA brand. We look forward to working closely with AIA over the coming season and introducing our Club to more fans in AIA’s home, the dynamic Asia-Pacific region.”
Mark Tucker, AIA Group Chief Executive and President, added: “AIA is proud to be supporting Tottenham Hotspur. We know that Spurs has a massive fan base in Asia and in general that English football holds an immense and increasing attraction to football fans throughout the region. We are excited by our association with Spurs and to be working with them as we continue to communicate the strength of the AIA brand to consumers in our 17 markets around the Asia-Pacific region.”