Toshiba Becomes Founding Partner of Staples Center

September 9, 2014

Toshiba America Business Solutions, Inc. has been named a “Founding Partner” and the Official Electronics Provider of STAPLES Center by AEG, owners of the downtown Los Angeles sports and entertainment arena. 

As the exclusive supplier of digital signage and displays for the arena, Toshiba will supply STAPLES Center with more than 800 displays while receiving interactive digital signage, multi-media content, venue and affiliate product placement, as well as a comprehensive social media program with the Los Angeles Kings to enhance fan experience.  The multi-year deal was brokered by AEG Global Partnerships.

Another key element of the partnership will enable STAPLES Center to launch its first-ever, state-of-the-art interactive destination where fans will be encouraged to engage in various social media activities relating to the upcoming 2014-15 NBA and NHL seasons.  

“Toshiba is very excited about the opportunity to showcase our advanced interactive display and fan engagement technologies at STAPLES Center. Having the opportunity to forge a partnership with the leading live entertainment presenter in the world, at one of the most highly attended venues is truly an honor,” said Bill Melo,chief marketing executive, at Toshiba America Business Solutions, Inc. “We see serving as the Official Electronics Provider and Founding Partner of STAPLES Center as only the beginning of a long lasting relationship with AEG.”

The partnership also includes the installation of nearly 16,000 LED lights in the L.A. LIVE East and West Garages, which is expected to save approximately 1,800,000 kilowatt hours of electricity annually. The net savings during a 10-year period should total $1,650,000, with an overall energy reduction of 56 percent.

“Having the opportunity to partner with such a world-renowned company as Toshiba is an absolute honor. The company’s reputation as a leading manufacturer of high-tech products is matched only by its dedication to sustaining the environment,” said Nick Baker, senior vice president, Global Partnerships at AEG. “Due to our shared commitment to achieving the next evolution in fan engagement, we are confident the newly-minted relationship will continue to provide the  interactive experiences our guests have come to expect while attending any event at STAPLES Center.”

Additional components of AEG’s partnership with Toshiba include indoor and outdoor signage in and around STAPLES Center, including LED rotation on the scoreboard during all publicly ticketed events, a customized promotional video, and installation of Toshiba televisions in STAPLES Center’s best-in-class private suites and conference rooms, creating an immersive experience year-round.