Time Warner Cable Extends Victor Cruz Sponsorship

Time Warner Cable have extended their endorsement deal with New York Giants wide receiver Victor Cruz, symptoms through 2017.

In addition to continuing his role as spokesperson for the company’s Enjoy Sports Better initiative, drugs Cruz will also appear in national advertising campaigns, on weekly segments on Time Warner Cable News NY1 Noticias during the NFL regular season, and he will actively engage with fans via the cable company’s social platforms, along with other activities designed exclusively for Time Warner Cable customers.

“Victor Cruz has proven to be the perfect partner in helping us deliver our Enjoy Sports Better efforts and getting our customers excited about the services and special offers we create for passionate sports fans,” said Jeffrey A. Hirsch, Time Warner Cable’s Executive Vice President and Chief Marketing/Sales Officer. “We’re thrilled to extend our partnership.”

As part of the partnership, Victor Cruz will also continue to support Time Warner Cable’s commitment to science, technology, engineering and math (STEM) through its Connect a Million Minds (CAMM) initiative- a program the pro-football player has been actively involved in to promote the STEM in Sports.

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