Tim Tebow Becomes Brand Ambassador for TiVo

November 14, 2012

TiVo Inc., the creator of and a leader in advanced television services including digital video recorders (DVRs), today announced pro quarterback Tim Tebow as its new brand ambassador.

TiVo plans to launch a national advertising and integrated social media campaign showcasing TiVo’s ability to deliver a viewing experience unparalleled in TV entertainment.

“I had no idea how great TiVo was until I started using it. I was blown away by the TiVo experience — it was so much more than I thought,” said Tim Tebow. “With always being on the road, I love having the ability to find exactly what I am looking for and watch it anywhere, any time. The similarity in names caught my attention, but I quickly became a true believer. I’m looking forward to working with the great team at TiVo to spread the word.”

“At TiVo, we are much more the complete ‘player’ than people give us credit for,” said Tom Rogers, TiVo’s President and CEO. “We’re not just a DVR. We have a whole slew of capabilities that TV viewers need to understand about what we can do — like the fact that we bring hundreds of thousands of selections from Netflix, Hulu, Amazon, and You Tube together with all your regular channels to deliver the premier TV experience in a way only TiVo does — with one remote to access it all. We have brought our game to a much higher level than any other way to experience TV.

“Our passing game for instance — most don’t realize it, but TiVo today is the only way for a cable subscriber to throw their recordings over to an iPad to watch in another room or take on a trip. TiVo viewers can relax about any given game because on nights like Sunday, TiVo is the only cable box that allows you to record four programs at once so you can watch the football game and still load up on all that other great Sunday night programming for the week. Tebow and TiVo have a lot in common — so we decided to run with it.”