Tiger Woods Returns to Brand Endorsement
June 30, 2011
American golfer Tiger Woods has signed an endorsement deal with Japanese pain relief brand Vantelin Kowa.
According to a tweet by CNBC’s sports business reporter Darren Rovell, the thirty-five year old, who is currently ranked at number 17 in the world, will start appearing in advertising campaigns from July.
The deal marks a return to brand endorsement for Woods, who was dropped by a number of companies, including Gillette and Accenture, after his well-documented marital infidelities in 2009.
Nagoya-based Kowa Company manufactures a range of pharmaceutical products, including pain relieving creamy gels and adhesive patches.
The Japanese company, in a press release, said: “Kowa Company Ltd. is pleased to announce the use of Tiger Woods as the image character of Antiphlogistic Analgetic Vantelin Kowa series.”
While financial terms of the agreement have not been disclosed, the former world number one has a history of landing multi-million dollar endorsement deals.