Thomas Cook Unveils London 2012 Games Breaks
March 16, 2011
Thomas Cook, denture the Official Provider of Short Breaks to the London 2012 Olympic and Paralympic Games, has unveiled the detail of Games Breaks on sale from 15th March 2011.
From 15th March, sports fans will be able to secure their official Games Break at Thomas Cook stores and online at www.thomascooklondon2012.com. Paralympic Games short breaks will be available from September 2011.
Games Breaks and Games Breaks Plus will include accommodation and tickets to a full range of events from the Opening Ceremony and Athletics 100m final to Football preliminaries, Cycling and Swimming. Games breaks are priced from £99.
Stephen Vaughan, Managing Director, Thomas Cook, London 2012 Partnership, said, “We’re getting ready for what promises to be an amazing year in the build up to this historic, once-in-a-lifetime occasion. We’re incredibly proud to be involved and we’re looking forward to ensuring that wherever in the UK fans are, they have every opportunity to attend the London 2012 Games.”
Games Break customers favour a complete Olympic experience over a specific sport
Feedback from those interested in purchasing a Thomas Cook Games Break has shown that, with over a quarter of people interested in buying a London 2012 event ticket with accommodation, more people want to experience London as the host city and take in the Olympic experience rather than follow a specific sport.
With 44% of all adults saying they are most excited about the opportunity to soak up the atmosphere during London 2012 as they visit the host city as opposed to 39% who want to see a specific sport, the desire to experience the Games is strongest amongst those aged 25-44 (48%) with more 18-24 year olds (43%) wanting to see their favourite sport.
It’s also clear that using iconic sporting venues across the capital, such as Wimbledon and Wembley as well as the new Olympic Park, is proving a popular decision – over half of those people who would buy a Games Break (54%) would do so for venues away from East London.
The comments show that 59% of 18-35 year olds would spend up to £400 per person on a Games Break if it included two nights in a hotel and two events, while 17% of all adults expressed an interest in shorts breaks priced between £151 and £200 – an indication that many people are looking to visit the Games and experience this once in a lifetime occasion.
Starting from £99, Thomas Cook’s Games Breaks will include a one or two night stay in a London hotel and guaranteed tickets to one or more Olympic Games events. With a Games Break Plus, sports fans will be able to attend the Games in style, stay in a 4 or 5 star hotel and dine in the capital’s finest restaurants.
Thomas Cook’s Games Breaks also include flexibility and plenty of time for fans to use their stay as a base to visit other events that they’ve been successful in obtaining tickets for, through the London 2012 Official Ticket Ballot.