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The World Round-up: What have we learnt over the past three weeks

March 26, 2024

Over the last three weeks, we have been jetting around the world and had fantastic insights from Africa, US and the Middle East.

View From Africa: AFCON 2023: A Data-Driven Masterclass Unveiling Africa’s Booming Football Market for Sports Business Executives

Cynthia Mumbo, CEO of SportsConnect Africa pens takeaway from AFCON 2023 : The echoes of a captivating Africa Cup of Nations (AFCON) 2023 in Cote d’Ivoire are still resonating, leaving behind not just memories of thrilling matches, but a treasure trove of data that speaks volumes to sports business executives around the globe. This data unveils a dynamic and rapidly growing African football market, brimming with potential for savvy investors and brands.

Read the full piece here.

View from The Middle East:  Impact of Digital Transformation on Sporting Organizations

In this View From The Middle East, David Portas – Executive Chairman of Portas Consulting pens down the impact of digital transformation on sporting organisations.

We need to approach our predictions for digital technology in sports with optimism, a dose of humility and some scepticism.

In 2007, the Microsoft founder and entrepreneur, Steve Ballmer, confidently declared, “There’s no chance that the iPhone is going to get any significant market share. No chance.”

Read the full piece here.

View From The USA: MLS Team Valuations 2024: Messi pushes average value near $700M

In this View From article, Kurt Badenhausen Sportico’s Sports Valuations Reporter, looks into the MLS team valuations in 2024.

Major League Soccer kicked off its first season in 1996 and has long fought for attention in the U.S. compared to its more established major sports league rivals. The same applied on the global soccer stage. Six months ago, that all changed when arguably the most famous living person on the planet announced he was coming to America.

Read the full piece here.

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