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The World Round-up: What have we learnt over the past three weeks

November 23, 2023

Over the last three weeks, we have been jetting around the world and had fantastic insights from Africa, US and the Middle East.

Sportico’s Eben Novy-Williams pens down important points from his interview with LA28 Chairman Casey Wasserman.

Read it here

The host committee for the Los Angeles Olympics has been speaking with Major League Baseball and its players about the sport’s biggest stars competing in the 2028 Summer Games, according to LA28 chairman Casey Wasserman.

Petra Santini, Partner at Portas Consulting, outlines the importance of understanding sport’s value chain, particularly in the region.

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The Middle East’s sport sector is booming. It is currently valued between c.$10-15bn with some estimates of up to $25-30bn by 2030 being cited. Governments are pushing the development of sports, to benefit the country socially and economically, while private investors are increasingly attracted to the sector for financial returns.

Cynthia Mumbo, CEO of SportsConnect Africa pens down how October has witnessed a series of significant milestones for the Confederation of African Football (CAF), with the announcement of crucial sponsorships and partnerships that promise to transform African football and have a broader impact on the global soccer landscape.

Read Cynthia’s thoughts here

In a significant development for the Confederation of African Football (CAF), IMG has been appointed as the official sales partner for CAF’s 11 competitions. IMG will provide marketing intelligence, data analysis, and consultancy services to CAF, helping to maximize the commercial potential of its competitions and generate new revenue streams.

Asia sportsbiz