The Football League Extends Texaco Deal Until 2014
July 15, 2011
The Football League, the oldest association football competition in world soccer, has announced a multi-year extension with American retail oil brand Texaco.
Under the agreement, the Chevron subsidiary will continue as the official motor fuel and motor oil partner of the Championship, the second tier of English club soccer, until the end of the 2013/14 Championship season.
The deal takes the partnership into its sixth year, and is, according to an official statement, “’multi-million pound ‘opt in’ deal also includes designation, club inventory – including perimeter boards – and programme advertising for all participating clubs.”
Financial details of the deal were undisclosed, but the value of Texaco’s new sponsorship is thought to be worth at least US$3.2 million over the course of the deal.
Texaco will also continue to be sponsor of the league’s online fantasy football game, with an online advertising package across The Football League’s official website as well as a number of participating clubs.
The Football League’s director of business development, Kieron Kilbride, said: “We are delighted to have signed a new three-year agreement with the Texaco brand. This extension with one of our group of highly valued partners demonstrates the appeal of our partnership programme which offers brand unique access to both traditional and digital platforms. The Football League has a great track record of building long term partnerships and we are excited that we can now continue to work with the Texaco brand in engaging with millions of fans across England and Wales.”
Stuart McBride, Texaco Brand specialist, added: “The Football League Championship remains a great fit for the values of our brand, and we are delighted to be continuing our relationship. A continuous programme of activity on forecourts, at the football grounds and in the media over the last three seasons has really helped to keep the Texaco brand profile high and ultimately drive customers to our forecourts. We are looking forward to building on the relationships we have developed with the clubs and their fans over the next three seasons.”