The FA agrees three-year sponsorship deal with LG
By Community | November 6, 2017
Mark Bullingham, FA Group Commercial & Marketing Director, has backed the organisation’s new three-year sponsorship deal with LG to “transform” technology for English football’s players and fans.
LG stand to benefit from premium brand exposure across all rounds of the Emirates FA Cup, which boated a domestic audience of over 27 million last season.
The global consumer electronics manufacturer will also be the official digital screen partner of the England men’s teams, supplying digital screens at Wembley Stadium as well as at world-class training facility, St George’s Park.
Bullingham said of the agreement: “Our partnership with LG Electronics will help us to transform our technology at both St George’s Park and Wembley Stadium to benefit both fans and players.
“We spoke to all of the brands in the sector and were blown away by LG’s technology, which will help us to reinforce Wembley Stadium as the leading venue in the country for sports and entertainment events.”
LG Electronics UK Marketing Director, Carolyn Anderson, added: “We are really excited to have secured exclusive rights with The FA in a partnership that we believe will be a collaborative effort across the next three years.
“LG is a leading innovator in technology and we look forward to working with The FA to support its grassroots network, as well as equipping Wembley Stadium with the best products to cement its status as the leading sport and entertainment venue.”