The Digital Media Cafe Blog – Featuring Chelsea, Crystal Palace, Coca-Cola, F8 – David Granger

By iSportconnect | May 8, 2014

Hello and welcome to this week’s iSportconnect TV, Digital Media Cafe blog. Below is all the links and videos that have featured on this week’s show, which is available to watch at the bottom of this blog, or here, on iSportconnect TV.

Video: Chelsea Take The Honours

While Crystal Palace has managed to ensure the title race in the English Premier League really is going down to the wire, one domestic winner has already been announced. In terms of social video it’s Chelsea who take this year’s crown. According to a new league table of social video created by Unruly, the Blues are stealing a march on their rivals when it comes to YouTube video views. They top the viewing figures with almost twice as many hits as Liverpool and Manchester City come in third place. Videos on the Blues’ official YouTube channel have attracted a total of more than one million shares across social media – almost as twice as many as title rivals Liverpool. Chelsea also have the most channel subscribers and most shared individual clip one of rapper Drake with Didier Drogba.

 

Punching above their weight – yet again, I’m afraid Liverpool fans – are Crystal Palace who, despite a lowly five videos in the chart have the most average shares per video. So… sometimes it’s quality not quantity which rules the day. Or perhaps featuring your cheerleaders.

 

Facebook: Mobile is King

F8 is a gathering in San Fransisco of all the top Facebook app developers eager to know what’s next in the social world. Addressed by Facebook’s figurehead Mark Zuckerburg ,the theme, in a big way this year, is that mobile is king. Everything mentioned at this year’s conference was all about how the Facebook experience, from content, to developers to sharing to advertising was all about devices. If the boys and girls from Silicone Valley are the barometers of how things will fare in social media, then how your content, strategy and advertising fare on smartphones is now more important than ever.

Wings for Life: Running The World

On Sunday, the very first simultaneous global sporting event was held. Raising money and awareness for the Wings for Life foundation, all proceeds from the World Run go towards helping find a cure for spinal cord injury. This has two levels of resonance for us here. Firstly spinal cord injury has affected a number of athletes from sport, but secondly it was the digital element of this worldwide event which made it feasible. And more interesting. While people were running in the middle of the night in the US, day time in the UK and evening in India, friends and relatives could chart their progress thanks to chips and GPS tracking and trans-global challenges could take place thanks to social media. And it was a fantastic photo finish between runners in Austria and Peru.

Images and video

2015 Sign-up

Coke Celebrate The World’s Cup

With the World Cup approaching at a rate of knots, both the official sponsors and the guerilla marketers are pre-promoting their promotions. Getting in an interesting pre-emptive strike is Coca-Cola, an official Rio 2014 partner. While its rivals are pushing the big name soccer stars, Coke is going with more human interest, people stories, making this the World’s Cup while its major competitor picks Barcelona’s Leo Messi and Arsenal’s Jack Wilshere for its first team. So expect more hope, heartbreak and real fans and less mega stars come Brazil from Coke, while their rivals do everything in their power to spoil the party.

 

Don’t forget to check out the Digital Café programme on iSportconnect.tv every Wednesday and let us know if there are any teams or subjects you think we should investigate.


Having spent eight seasons in Formula One managing the digital channels for world champions Red Bull Racing, David Granger now runs Fact 51, a social and digital content agency.

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