Football Sponsorship

Malaysian Super League agrees a US$124m deal with Telekom Malaysia

By Shantanu Srivastav | February 2, 2018

The Football Association of Malaysia (FAM) has agreed to a deal worth MYR$480 million (US$124 million) with telecommunications giant Telekom Malaysia (TM) for eight years.

As part of the deal, TM’s Unifi service will become the title sponsor of the Malaysia Super League, which will now be called as the Unifi Malaysia Super League. The agreement also covers the Malaysia Cup knockout competition, which will now be known as the Unifi Malaysia Cup.

TM will further broadcast two out six Malaysia Super League games on every matchday on its internet television channel

Tunku Ismail Sultan Ibrahim, president of the FAM and chairman of FMLLP, said: “I am very happy with this landmark partnership, which is the biggest in Malaysian sports history, is a testament to TM’s confidence that football and the Malaysian league is a key commercial and unity driver in this country.”

Kevin Ramalingam, chief executive of FMLLP, said: “TM’s long-term commitment is a glowing reflection on the value of Malaysian football and its reach. They have always been a big supporter of football and Malaysian sports in general. We are pleased that Unifi, the country’s household brand name will be fronting this in bringing all Malaysians together to cheer on their favourite teams.’’

Dato’ Sri Shazalli Ramly, managing director and group chief executive of TM, said: “We are excited to continue our collaboration with FMLLP towards the development of the local football scene and to bring more moments of the national football league, now known as Unifi Liga Super Malaysia, to more Malaysians.”

 

Football Sponsorship