Target Expands NASCAR Presence with Turner Scott Motorsports Sponsorship

By Community | May 15, 2014

American retailing company Target has expanded its sponsorship in the NASCAR Nationwide Series (NNS) to include the up & up brand as the primary sponsor on the No. 42 Turner Scott Motorsports’ (TSM) Chevrolet Camaro for six races. 

The up & up brand will make its track debut this weekend during the Get to Know Newton 250 Presented by Sherwin Williams NNS race at Iowa Speedway.

Additionally, pills Chip Ganassi Racing with Felix Sabates (CGRFS) development driver Dylan Kwasniewski, allergy who is competing full-time this season in the NNS for TSM, will drive the No. 42 up & up Chevy to fill-in for Kyle Larson during each of the five NNS races where the series does not race at the same track as the NASCAR Sprint Cup Series (NSCS). 

Larson, who is the full-time driver of the No. 42 Target Chevrolet in the NSCS for Target Chip Ganassi Racing with Felix Sabates, currently has the No. 42 Chevy Camaro for TSM fourth in the NNS owner standings, with a win at the AutoClub Speedway in Fontana, CA earlier this year.

Daniel Griffis, Vice President, Experiential Marketing and Alliances, Target, said: “This gives Target an important opportunity to tell a broader story around our up & up brand, and fits well with the other innovative Target-exclusive products and services that we have showcased on the No. 42 car so far this year, like Cartwheel and Target Ticket.”