Target Entertainment Properties Partner with Conduit to Launch NFL Players App
January 3, 2012
Target Entertainment Properties (TEP), drugs along with ProPlayerInsiders, have secured a partnership with Conduit, the largest network of web and mobile app publishers, to launch NFL Players Association-branded browser apps.
As part of the partnership, TEP is launching NFL Players Association-branded browser apps, mobile apps and toolbars to help keep fans engaged with their favorite players.
The initial launch of the NFL Players Lifestyle App (PLA’s) for Android devices, powered by Conduit, will feature veteran NFL Player Takeo Spikes, 14-year linebacker now with the San Diego Chargersand running back LeSean McCoy of the Philadelphia Eagles. The Players Lifestyle App will also be available on iOS in early 2012.
The NFL Players Lifestyle App (PLAs) represents an exclusive communication bridge, connecting superstar athletes to their roaring fan bases in one central place where they can interact and engage with buzzing, viral communities. Through these apps, fans can access information, statistics, news, videos, mini-games and photos of their favorite NFL players.
“I am very excited to participate in the initial launch of NFL Players Lifestyle Apps,” says Takeo Spikes, about the ability and flexibility to deliver a uniquely interactive social-mobile experience. “This new mobile app provides people with a one-stop destination for everything they’d want to know and share.”
“The explosive growth in social media content and audience engagement in the mobile entertainment space allows players the opportunity to expand their brand and increase the fan’s interactive experience with them,” explains TEP’s Head of Strategic Partnerships and Business Development, Vernon Lee, Jr. “Conduit was a perfect partner for this and on-going projects as they have an excellent understanding of what is needed and have helped us create these outstanding products for NFL Player’s fans.”
Conduit has over 260,000 members and their 250 million users and considered thelargest network of web and mobile app publishers.
“We are excited to partner with TEP for the NFLPA project. The market’s call for services like ours is too dire to ignore and we’re happy to be able to champion this shift toward mobile for all industry verticals, especially the NFLPA,” said Ori Lavie, VP of Mobile Strategy at Conduit.