Tampa Bay Lightning to Use Mobivity Marketing Platform
By Community | October 1, 2012
Mobivity Holdings Corporation, an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that they are partnering with the Tampa Bay Lightning, Tampa Bay Storm, and Tampa Bay Times Forum Arena.
Mobivity will be allowing fans to interact with all three organizations using their proprietary mobile marketing platform, as well as in-stadium graphics for live polling and interaction during sporting events.
Each organization has a specific mobile campaign that fans can opt-in to in order to receive “breaking news, ticket offers, and event updates” directly to their mobile phones. In addition to offering mobile updates to Tampa Bay sports fans, Mobivity will provide in-stadium graphics that will update during live sporting events, allowing fans to send text messages and pictures as well as Twitter and Facebook posts that will be displayed during the event, in addition to offering polling and contest features throughout.
Mobivity has also aided in creating web opt-in pages for the Tampa Bay Lightning, the Tampa Bay Storm, and the Tampa Bay Times Forum Arena in order to help drive traffic and participation to the Tampa Bay mobile program. The entire program is created with the goal of enhancing the interaction and experience fans have with each of these Tampa Bay sports programs, as well as the Tampa Bay Times as a whole.
“The Tampa Bay Lightning, Storm, and Times Forum Arena are a great partner of Mobivity. They have allowed us to have an integral place in connecting their brands with new and returning fans, and to enhance the overall fan experience. We hope our new partnership will continue for years to come,” said Michael Falato, SVP of Sales & Business Development at Mobivity.
Lynn Wittenburg, VP of Marketing for the Tampa Lightning, Storm, and Times Forum Arena, said: “We’re excited to start this campaign with Mobivity, and to engage fans in a whole new way. We’ve been looking for a way to create higher interaction with fans during events, as well as to engage potentially new fans, and Mobivity allows us to do just that.”