Tampa Bay Lightning Signs Pepsi As Championship Level Partner

Tampa Bay Lightning has joined forces with PepsiCo Beverages North America in a seven-year deal.

Community elements in the partnership include the entitlement of one of the organization’s 10 Lightning Made Street hockey rinks currently being constructed in Tampa Bay, sponsorship of the Bolt Run, scheduled this year for Sunday, October 27, and participation in the Lightning’s flagship fundraising events, including Coop’s Catch and the Bolts and Bulls golf tournament.

In addition to community support, fan engaging experiential programs across hockey, eSports, and music will be launched in the initial year of the partnership.

The partnership also includes the entitlement of AMALIE Arena’s west patio, the primary entrance used by arena guests to enter and exit the building, as well as static and digital signage throughout AMALIE Arena for Lightning games, concerts and events alike.

Chief Executive Officer Steve Griggs said: “We could not be more pleased to have PepsiCo Beverages North America join the Tampa Bay Lightning and AMALIE Arena as one of our championship level partners for the next seven years. We look forward to offering hockey fans and other arena guests the fantastic array of beverages produced by PepsiCo and we are excited about working together to market, activate and engage the Tampa Bay community through the joint strength and energy of our great brands.”

Derek Lewis, South Division President, PepsiCo Beverages North America said: “The Tampa Bay Lightning organization is truly remarkable and a staple in the Tampa community and throughout Florida. We are excited to partner together to bring fans and consumers incredible experiences and memories across hockey, entertainment and gaming.”