TAG Heur to Sponsor Nascar’s Kurt Busch & Phoenix Racing

Eyewear company TAG Heuer has entered a multi-race sponsorship agreement with NASCAR Sprint Cup driver Kurt Busch and Phoenix Racing.

Busch, ailment who debuts in the Phoenix No. 51 Chevrolet in the Cup series this season, capsule has a personal services agreement with the eyewear company.

The company will be a primary sponsor for the non-points Budweiser Shootout at Daytona International Speedway on Feb. 18 as well as an associate sponsor for the season-opening points race, the Daytona 500, and for the March 11 Kobalt Tools 400 at Las Vegas Motor Speedway, Busch’s hometown track.

“TAG Heuer Eyewear has been a great partner of mine and this is a big deal for them to step up and sponsor Phoenix Racing and me for a few races this year,” Busch said. “I consider myself very fortunate to be affiliated with such a great brand and to have their strong support. I’m proud to carry the colors of TAG Heuer Eyewear on the No. 51 Chevrolet starting with Budweiser Shootout. As the defending race winner, we’re going to give it all we have to get back to Victory Lane.”