TAG Heuer announces Copa Libertadores partnership
December 5, 2017
Swiss luxury watch brand TAG Heuer has announced a new partnership with the CONMEBOL Libertadores for the 2018 and 2019 seasons.
As part of the agreement, TAG Heuer will become the official timekeeper and official watch for all the matches organised by the CONMEBOL Copa Libertadores competition, starting January 2018.
CONMEBOL professional referees will be equipped with TAG Heuer Connected watches sporting a special referee application to support them in tracking time during the game.
Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Group Division, said: “Football is the most popular sport in the world. With football, we communicate passion, emotion, team spirit, strategy, victory.
“Values that are also carried by our brand and more importantly by the people who buy and wear our watches. Today, we are proud to announce this partnership which sees TAG Heuer teaming up with the CONMEBOL Libertadores, the most prestigious club competition in South America.”
We celebrated our partnership with Copa Libertadores amongst football legend, @sebabattaglia5, TAG Heuer LAC President, Christian Weissbach, @conmebol CD, Marcos Senna & sport anchor Sebastián Vignolo! Watch our recap video for the full announcement! #DontCrackUnderPressure pic.twitter.com/k85a9V000U
— TAG Heuer (@TAGHeuer) December 2, 2017
Alejandro Dominguez, President of CONMEBOL, added: “TAG Heuer has an established heritage in sports, with both a track record of excellence and an attitude that constantly seeks to conquer new challenges.
“We are delighted to announce this partnership for the CONMEBOL Libertadores, a club competition that has inspired South America for decades with values like teamwork, self-belief, and a fighting spirit. Moreover, TAG Heuer’s commitment to accuracy, consistency and technical innovation are values that CONMEBOL seeks to promote in refereeing of all its competitions.”
