T-Mobile to Sponsor New Jersey Devils Prudential Center

January 19, 2012

T-Mobile USA has announced today it will sponsor the Prudential Center’s Digital Zone, home to the NHL’s New Jersey Devils and temporary home of the NBA’s New Jersey Nets and WNBA’s New York Liberty.

The sponsorship will be unveiled at tonight’s New Jersey Devils game where they host the Boston Bruins at the Prudential Center. The pavilion, adorned with new T-Mobile BlackBerry signage, will showcase T-Mobile device demos, featuring BlackBerry smartphones and a number of applications created for the NHL Fan.

“T-Mobile is proud to partner with the New Jersey Devils and offer their incredibly passionate fans a way to stay connected at games,” said Terry Hayes, vice president and general manager, New York Metro, T-Mobile USA. “As a company, we are heavily invested in New Jersey and are excited to support our local team and reward Devils fans with a special offer at our stores.”

T-Mobile USA is the official wireless sponsor for the Devils 2011-2012 season. New Jersey Devil ticket holders that visit a T-Mobile retail location and show their ticket stub will be eligible for $50 off when they activate a qualifying plan on a new two-year contract at any participating New Jersey T-Mobile location.

As a sponsor of the Digital Zone, T-Mobile will feature their latest 4G products and services, including the recently launched T-Mobile Springboard with Google, a 7.1 inch tablet – perfect for the game with built-in access to America’s Largest 4G Network. Customers can also visit and demo a number of BlackBerry smartphones, which are pre-loaded with applications for the NHL and sports fan.

Across New Jersey, T-Mobile has invested over $160 million in the past two years deploying and upgrading its 4G Network across the state. Most recently, the company doubled the speeds of its network in Newark, Jersey City, Paterson, and many other cities throughout Bergen, Essex, Hudson, Union, Passaic, Rockland, Middlesex, Monmouth, Morris and Somerset counties.