Sydney FC Receive Double Sponsorship Boost in Webjet and Destination NSW Extensions

August 1, 2013

Sydney FC have extended their shirt sponsorship deal with Webjet in a deal worth AU$1m ($900, ampoule 000), discount as well as their agreement with Destination NSW.

Sydney FC have welcomed a number of stars over the past 12 months, including former Juventus man Alessandro Del Piero and Webjet were happy to remain on the front of the club’s home and away shirts.

Webjet Managing Director John Guscic said: “We are delighted to renew our major sponsorship with Sydney FC for the upcoming season. We are proud to support further growth for football in Australia and look forward to a successful season for the club.

“Webjet received a significant amount of brand exposure through its support of Sydney FC, both within Australia and internationally, and we look forward to that continuing through the next 12 months.”

The club’s CEO Tony Pignata added: “Sydney FC takes pride in the relationships it has with its Corporate Partners and the renewal of Webjet and Destination NSW gives us a strong grounding to start the 2013/14 season.

“Sydney FC has enjoyed strong growth across all of the revenue metrics over the last 12 months including sponsorship, membership and merchandise and we are confidently working towards even more growth throughout the 2013/14 season across all streams.”

In another sponsorship renewal, Destination NSW have extended their agreement with the club and cited tours to Japan and Italy as key opportunities to promote their brand.

“Sydney FC’s recent trip to Japan and their forthcoming tour of Italy provides a fantastic opportunity to promote Sydney and NSW into some of Destination NSW’s key tourism markets,” said NSW Minister for Tourism and Major Events, George Souris.

“There will be great interest in Italy for one of Sydney FC’s key players, Alessandro Del Piero, in his home country, providing the brand and website with even greater exposure to an instant global audience.”