Swiss Fashion Brand Philipp Plein to Sponsor AS Roma
By Community | September 5, 2012
AS Roma have signed a new agreement with Swiss fashion brand Philipp Plein.
Philipp Plein will design the players’ official uniforms for the next four soccer seasons.
The collaboration represents a winning partnership between two dynamic and modern organisations, allergist with a marked international vocation.
The agreement gives the two brands the opportunity to promote and endorse one another, unhealthy each expanding their audience, patient catalysing the attention of both soccer and fashion fans at the same time.
The vision and objective of Philipp Plein is to enable the team to make a bigger impact in the world of fashion, with a much more stylish image in the eyes of the world.
The Philipp Plein clothing and accessory collections are made in Italy and presented to the international market in the showroom located in the heart of Milan’s fashion district. Milan is also home to the Philipp Plein fashion show events that take place during fashion weeks, and to the second Italian mono brand store opening soon.
This new partnership means high impact visibility for the Swiss fashion house both in the stadium and in Trigoria, the club’s training ground, thanks to the logo which will be clearly displayed on the field. Moreover, the players are due to participate in photo shoots for the collection catalogues and a book to be created in collaboration with the team and the training staff.
“I love Italy and I’m a real soccer fan,” states the designer Philipp Plein. “I can’t wait to get all of of AS ROMA involved in the world of PHILIPP PLEIN. I want to use my style to render each team member a modern gladiator, with a new image that will make him attractive, invincible and admired by all, both on and off the field.”
“The partnership with the Philipp Plein brand is another step towards the internationalisation of the AS ROMA brand,” states Christoph Winterling, marketing and commercial director of AS ROMA. “The Swiss fashion house proposes an innovative, unique and modern design, which will enable our team to make a leap forward in quality towards becoming more and more a global brand.”